Applied AI, machine-learning, and analytics work that shipped to production and moved revenue.
An AI-led creative intelligence layer at Careem — automated pipelines that benchmark competitor ads and surface actionable data insights for growth teams.
An in-house dynamic pricing system — built from scratch, no third-party vendor — that cut discount dependency by 35% and expanded contribution margin (CM2) by 25% without trading off volume.
40+ custom dashboards across revenue, user, social, and product analytics — a single source of truth that gave leadership real-time visibility for decision-making.
Incrementality A/B testing across TikTok, Meta, and Google to measure true marketing lift — identifying a potential annualized burn reduction of USD 100,000.
AI-powered (LLM) customer service agents, built in-house, that lifted NPS by 14% while improving service turnaround and containing support cost.
A machine-learning approach to multi-warehouse inventory placement that cut shipment splits by 75% and saved ₹13Cr per month in logistics costs — with zero additional headcount.